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Programmatic Advertising

Most people who could benefit from your business have never searched for you. Programmatic advertising reaches them across the websites, apps, and platforms they use every day, using data to make sure your message lands with the right audience.

We manage display, video, and connected TV campaigns through premium demand-side platforms, with targeting capabilities that standard ad platforms simply don’t offer.

Let's Expand Your Reach

Tell us about your business and we’ll show you how programmatic can extend your reach beyond search and social to find your audience wherever they are online.

PROGRAMMATIC ADVERTISING SERVICES

Programmatic advertising lets you to place display, native, video, and digital out-of-home ads on thousands of websites, apps, streaming platforms, and digital screens using automated buying technology.

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising uses automated technology to buy and place ads across digital channels in real time. Rather than purchasing placements manually, ads are delivered based on audience data, contextual signals, and bidding rules.

Programmatic is mainly used to extend reach beyond search and social platforms. It supports brand awareness, consideration, and remarketing by showing ads to relevant audiences as they browse websites, watch videos, and use apps. This makes it a strong channel for building visibility and reinforcing other advertising campaigns.

Speak with a programmatic advertising specialist
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Our approach to Programmatic Advertising

Search engine optimisation built for sustainable growth

SEO is one of the most effective long-term digital channels available to businesses. When implemented correctly, it delivers consistent, high-intent traffic without the ongoing cost of paid advertising. At Studio22, SEO is approached as a strategic investment that supports business growth over time, not a short-term tactic chasing quick wins.

We work with businesses that want clarity around what SEO involves, realistic expectations around timelines, and confidence that work is being prioritised properly. Our focus is on building strong foundations, improving visibility where it matters most, and measuring performance in a way that actually supports decision-making.

How SEO supports commercial outcomes

SEO should not exist purely to increase traffic. The goal is to attract the right users and guide them towards meaningful actions, such as enquiries, calls, or purchases. This requires a clear understanding of search intent and how users move through your website.

At Studio22, we align SEO strategy with how your business actually converts customers. This means prioritising service pages, high-intent keywords, and content that supports decision-making rather than chasing volume alone.

Our SEO process

Every SEO engagement begins with a detailed audit of your website, competitors, and search landscape. This allows us to identify gaps, technical limitations, and opportunities before any work begins.

From there, we develop a structured plan covering technical improvements, content optimisation, and authority building. SEO is refined continuously through monitoring, testing, and reporting, ensuring strategy adapts as performance and market conditions change.

SEO reporting that prioritises insight

We believe SEO reporting should explain what is happening, not just show data. Rankings and traffic are tracked, but we also focus on engagement, conversions, and search visibility tied to commercial intent.

Clients always understand what work is being done, why it is prioritised, and how performance is trending.

Build sustainable visibility

If you are looking for a clear, structured SEO strategy delivered by an experienced team, Studio22 can help.

WHY BUSINESSES
TRUST STUDIO22 FOR PROGRAMMATIC ADVERTISING

Programmatic advertising at Studio22 is managed by our in-house team in Perth, using leading buying platforms that provide control over audiences, placements, frequency, and spend. We can determine where ads appear, how often they’re shown, and which environments to prioritise.

In-house specialists experienced across programmatic platforms
Audience-led campaign planning using first-party data
Strict inventory and placement controls
Practical guidance on budgets and expectations
Reporting focused on reach quality and contribution

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FAQ

Get answers to common questions about our programmatic advertising services in Perth

Google Ads allows your business to appear at the top of search results when potential customers are actively looking for your products or services. Unlike organic search, it delivers immediate visibility and can generate enquiries quickly when campaigns are structured properly. At Studio22, Google Ads is built around clear targeting, strong messaging, and conversion-focused landing experiences to ensure traffic turns into real leads.

A strong PPC campaign starts with clear objectives, well-researched keywords, and tightly structured ad groups. From there, performance comes down to relevant ad copy, effective bidding strategies, and ongoing optimisation based on data. Studio22 manages this process end-to-end, refining campaigns over time to improve efficiency and maximise return on investment.

Budgets vary depending on industry competition, location, and growth goals. Rather than setting a fixed amount, Studio22 works with clients to identify a realistic starting point based on expected cost-per-click and lead potential. The focus is on sustainable growth, ensuring your budget is aligned with achievable outcomes rather than arbitrary spend levels.

The most important metrics include conversions, cost per conversion, click-through rate, Quality Score, and return on ad spend. While impressions and clicks provide context, Studio22 prioritises metrics that link directly to business performance so clients understand how campaigns contribute to enquiries and revenue.

Improving performance usually involves refining keyword targeting, strengthening ad copy, testing variations, and ensuring ads align closely with landing page content. Studio22 continually tests headlines, messaging, and extensions to improve engagement while maintaining a focus on attracting the right audience rather than simply increasing clicks.

Quality Score is Google’s measure of how relevant and useful your ads and landing pages are to users. Higher scores often lead to lower costs and better ad positions. Studio22 improves Quality Score by aligning keywords, ads, and landing pages, ensuring each part of the campaign supports a strong user experience.

Accurate tracking requires connecting your website, analytics, and Google Ads account so actions like calls, form submissions, and purchases are recorded correctly. Studio22 implements structured tracking setups that provide reliable data, allowing campaigns to be optimised based on real performance rather than assumptions.

Managing Google Ads in-house can work for businesses with dedicated expertise and time to monitor performance regularly. Many businesses choose to work with Studio22 because it provides specialist oversight, ongoing optimisation, and clear reporting without the need to build an internal team. The goal is to ensure campaigns remain efficient, scalable, and aligned with business objectives.

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