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Search Engine Optimisation (SEO) Agency

Search is where decisions start. Before someone contacts you, books a call, or walks through your door, they’ve almost certainly searched for something first. The question is whether they found you.

We handle the technical, content, and authority work that puts your business in front of the right audience at the right moment, and keeps it there. Including the AI-driven search changes that are reshaping who gets seen and who doesn’t.

Ready to Improve Your SEO?

Tell us about your business and we’ll take a look at where you’re currently sitting in search and what’s holding you back.

WHAT WE DO

SEO Services

SEO is not a single activity. It’s several disciplines that work together to grow your online visibility over time. Unlike most SEO agencies selling fixed packages, our SEO services are tailored strategies, prioritised around opportunity, the competitive landscape, and your business goals. The core components are technical, on page, off page, and local SEO, plus e-commerce SEO for online stores where product page optimisation drives sales.

Not sure where to start?

We'll tell you which of these five is actually holding your rankings back, before you spend a dollar.

Our apprach to SEO

Four principles, in the order they matter. Open any one.

Talk through your strategy

SEO is one of the most effective long-term channels in digital marketing, delivering consistent, high-intent search engine traffic without the per-click cost of paid advertising. At Studio22, SEO is a strategic investment in business growth, not a short-term tactic.

It’s a long game, meaningful results typically build over six to twelve months, with authority compounding well beyond that. Our SEO strategies are data-driven, grounded in keyword research, competitor analysis, and search volume, so effort concentrates on the relevant keywords most likely to bring qualified traffic and real enquiries.

SEO shouldn’t exist purely to lift traffic numbers. The goal is attracting the right target audience and guiding them towards enquiries, calls, and purchases, so we focus on conversion, not just rankings.

That takes a clear read on user intent and how people move through your website. We align strategy with how your business actually converts, prioritising service pages, competitive keywords, and content that supports decisions, attracting qualified leads closer to buying.

Every engagement opens with a technical audit and keyword research, so we understand what’s holding the site back before anything gets changed. From there we work through technical fixes, on-page optimisation, content, and authority building in a sequence that matches how competitive your market is.

Work runs in monthly priorities you can see, so you always know what we’re building and why. Nothing happens for the sake of activity, every task ties back to a keyword, a page, or a conversion goal.

Reporting should explain what changed and what it means, not bury you in charts. Monthly reporting covers rankings, traffic, and enquiries, alongside a plain English read on what moved and what we’re doing about it next.

We track the metrics that connect back to revenue, keyword visibility, qualified sessions, and conversions from organic search, so you can see the return rather than guess at it.

The basics

What is SEO?

SEO is the process of improving your website’s visibility in organic search results, the listings ranked on relevance and quality rather than payment. Paid search results are labelled as ads on the SERP; organic results are earned. SEO helps search engines like Google understand what your business offers, how your pages relate to user search queries, and why you deserve to rank ahead of competitors.

At Studio22 we know most buying journeys begin with a search, and the first organic result attracts the lion’s share of clicks while many users never look past the first page. Unlike paid search, organic traffic doesn’t switch off when budgets pause, and as relevance and authority grow, your rankings compound. Done right, SEO enables sustainable, cost-effective visibility and protects you from the risk of a Google penalty. With Google the dominant search engine, handling the vast majority of searches worldwide through over 200 ranking factors, results come from doing the fundamentals consistently, not chasing quick wins.

Speak with an SEO specialist
200+
ranking factors Google weighs on every query
#1
organic result takes the lion’s share of clicks, most people never reach page two
3a126d57 232c 4871 bd5d d2bb2a718ea5 SEO 17
Organic traffic doesn’t switch off when the budget pauses.

Why businesses trust Studio22 for SEO

Our SEO work is delivered entirely by an in-house team in Perth. Strategy, technical implementation, and content are handled internally, so quality and consistency hold across every SEO campaign. It’s why local businesses rate us among the best SEO agencies and a genuinely reliable local SEO agency.

Speak with an SEO specialist

Dedicated in-house SEO specialists and SEO experts

Clear SEO roadmaps with defined priorities and tailored strategies

Honest guidance and realistic timelines

SEO integrated with your Google Ads management, social media marketing, and wider performance marketing

Reporting that ties your digital presence to leads and real business growth

Perth businesses we work with

★★★★★
4.9 average from Google reviews

TRUSTED LOCALLY, NATIONALLY & WORLDWIDE

The team

A dedicated team of SEO professionals

Your SEO is handled by our experienced SEO specialists, not outsourced. Our team brings together the technical aspects, content creation, and marketing strategy, drawing on data analysis to decide what to prioritise. Search moves constantly, so our SEO specialists work to stay current with search trends, tools, and algorithm changes. Whether it’s a technical SEO specialist untangling a crawl issue or an SEO consultant shaping the wider plan, the same standard applies across every client.

srdan SEO 43
Srdan Vujicic
Head of SEO
Srdan started in digital marketing in 2009, pioneering through the early years of SEO and SEM and building deep expertise in search engine optimisation and marketing. With roles for multinational companies including Hyundai and Refaflex, he has international experience. Relocating to Perth in 2015, he continues to excel in organic SEO and PPC. “My aim is to improve my knowledge and grow my skills every day, helping clients get exposure online that furthers their business goals.”
suraj SEO 45
Suraj Libi
SEO Specialist
Suraj loves helping businesses grow online. With a background in website development and digital marketing, he blends creativity and strategy to boost website rankings, taking pride in making a real difference to how brands show up online.
james SEO 47
James Noonan
Senior SEO Specialist
A dedicated senior SEO, digital marketer, project manager, and web developer, James drives traffic and engagement through innovative campaigns and digital marketing strategies, with keen attention to detail across every project he works on.

How search engines rank your site

Search engines use crawlers (web crawlers) to discover pages and maintain a massive index of the web, then a ranking algorithm weighs hundreds of signals to decide where you appear. Google indexes the mobile version of your site first, so mobile devices come first, not last.

01

Crawl

Web crawlers discover your pages. Broken links, blocked paths and slow server responses stop them before they start.

02

Index

Pages are stored in a massive index of the web, the mobile version of your site first, so mobile devices come first, not last.

03

Rank

A ranking algorithm weighs hundreds of signals. We optimise the factors you control: website performance, site speed, clean internal and external links, fixing broken links, structured metadata, valuable content matched to search intent, and authority from quality backlinks. Get those right and you give major search engines every reason to rank your pages, and AI search every reason to cite them.

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The bigger picture

More than an SEO company

Studio22 is an award-winning SEO agency and part of a full-service digital marketing agency based in Perth. Our award-winning SEO services sit within a wider digital strategy, because the businesses with the strongest online growth pair SEO with the right mix of channels. Alongside SEO we offer search engine marketing, Google Ads, pay per click and paid media, web design, and content, giving you comprehensive digital marketing services under one roof.

Whether you need SEO and Google Ads working together to increase organic traffic, a new website built to rank, or e-commerce SEO for an online store, we shape tailored SEO strategies and data-driven SEO campaigns around measurable business growth. Working with small and medium businesses across multiple industries throughout Australia, we combine technical expertise with honest SEO consulting. As a boutique digital marketing firm, you get senior attention and a professional SEO company’s standards, with every recommendation tied to measurable ROI, higher search rankings, and increased website traffic.

Talk to a strategist
Under one roof
3a126d57 232c 4871 bd5d d2bb2a718ea5 SEO 49
Search engine marketing
aperture SEO 51
Google Ads & pay per click
chart SEO 53
Paid media
chip SEO 55
Web design & development
document SEO 57
Content & e-commerce SEO
Staying ahead

Keeping pace with Google’s algorithm updates

At Studio22 we have seen it all, Google changes its search algorithm thousands of times a year. Most pass unnoticed, but major updates can reshape search results overnight, and the businesses that thrive are the ones whose SEO was built to withstand them.

The updates that shaped modern SEO

2010
Caffeine
Overhauled how fast Google indexes the web.
2011
Panda
Targeted thin content and ended keyword stuffing.
2012
Penguin
Cracked down on manipulative link building.
2015
RankBrain
Shifted Google from matching keywords to reading intent.
2019
BERT
Deeper understanding of the intent behind a query.
2021
Mobile-first & Core Web Vitals
Mobile performance and site speed became measurable ranking signals.
Now
Helpful Content & AI Overviews
Genuine expertise rewarded; AI Overviews raise the bar on quality.

Every update refines the same goal, surface the most relevant, trustworthy results for each query. That’s good news if your SEO sits on solid foundations, and a risk if it doesn’t. Google penalties can be algorithmic or manual, and they almost always trace back to black-hat shortcuts; recovery starts with diagnosing the cause, then rebuilding content quality and earned authority. We build your SEO to align with where Google is heading, monitoring through Google Search Console and Google Analytics so algorithm changes become an opportunity, not a threat.

Worried a past update knocked you back? We’ll diagnose it.
Request a health check

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FAQ

Get answers to common questions about our SEO services in Perth

SEO optimisation in Perth focuses on improving visibility for searches made by local customers. At Studio22, this includes technical SEO, on-page optimisation, local SEO, and authority building, all delivered by an in-house team with a focus on generating real enquiries, not just rankings.

SEO cost varies with competition, industry, and scope, so we don’t use fixed packages. Each campaign is scoped as a custom SEO strategy, whether you run a service business or an e-commerce site, so investment aligns with realistic outcomes.

SEO is a long-term investment, not an overnight fix. Most businesses see meaningful movement within six to twelve months, depending on competition, your starting point, and how much content and authority work is needed. Early technical and local wins often show sooner.

Yes. Recovery begins by diagnosing whether the penalty is algorithmic or manual, then fixing the underlying cause, usually thin content or low-quality links, and rebuilding genuine quality and authority. It takes time, but it’s achievable.

The right SEO agency should be transparent, realistic, and focused on business outcomes. Studio22 works closely with clients to understand their goals, applies proven SEO frameworks, and reports clearly on performance so clients know what is working and why.

Local SEO improves visibility in Google Search and Google Maps when customers are actively looking for nearby services. Studio22 optimises Google Business Profiles, location signals, and on-site content to attract high-intent traffic that is more likely to convert.

An SEO audit reviews technical foundations, on-page structure, content quality, local signals, and performance issues. Studio22 audits prioritise actions by impact, focusing on changes that will improve visibility and enquiries rather than producing long, generic reports.

On-page SEO ensures your website is clear, relevant, and easy to understand. Off-page SEO builds trust and authority through external signals such as backlinks and brand mentions. Studio22 manages both as part of a single strategy so improvements on your site are supported by growing authority off-site.

SEO costs vary based on competition, industry, and scope. Studio22 does not use fixed packages. Each SEO engagement is scoped individually to ensure the level of investment aligns with realistic outcomes and long-term growth.

SEO is often one of the highest-return channels for small businesses because it targets customers with clear intent. Studio22 helps small businesses build sustainable search visibility that delivers consistent leads and reduces reliance on ongoing paid advertising.

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